The Woke Street Journal
August 9, 2024
January 2, 2024

The Woke Street Journal

All The News That Isn't Fit To Print

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The List of 2023's Most 'Woke' Companies Might Surprise Shoppers-Newsweek

  1. Unilever

  2. e.l.f. Cosmetics (beauty supplies)

  3. Mars (M&M candy, Pedigree dog food)

  4. Pernod Ricard (Seagram's gin, Jameson whiskey)

  5. Campbell's (soup, Goldfish snacks, Prego pasta sauce)

  6. PepsiCo (soft drinks, Gatorade, Quaker Oats)

  7. The Hershey Co. (chocolate, SkinnyPop snacks)

  8. Jeni's Splendid Ice Creams

  9. Mattel (Fisher-Price games, DC Comics-licensed toys)

  10. McCormick (Lawry's spices, French's mustard)

Big Business Took A Beating From Conservatives Over Woke Marketing In 2023, But Did It Change Anything?-Daily Caller

“No company — especially no consumer products company with a wide customer base — wants to be the next InBev, and no one wants one of their flagship brands to be the next Bud Light,” Richard Morrison, senior fellow at the Competitive Enterprise Institute, told the DCNF. “I strongly suspect that the Bud Light boycott — and how to avoid one like it — has been the #1 topic of conversation in every big corporate marketing team in 2023.”

Was this the year of peak woke?-Financial Times

In the corporate world, leaders have come to see that being woke is not necessarily profitable.

From Dylan Mulvaney Tanking Bud Light To The Downfall Of Disney: The Biggest Cultural Shifts Of 2023-Daily Wire

For the last couple of decades, the vast majority of these groundbreaking moments have moved the cultural zeitgeist further to the Left, but this year it seems that conservatives finally racked up more wins than losses.

No, but we should profit. Should We Gloat When the Woke Go Broke?-Hot Air

Over my dead body. This Microbe May Someday Replace Your Steak-Bloomberg

Has ESG investing peaked, behind Fetterman’s ‘heresies’ and other commentary-NY Post

And ESG is starting to look like another unnecessary risk.” If that “rises higher” with no “substantial reward to follow,” ESG “might find itself on the corporate chopping block.”

Since when is their mandate climate? SEC’s Ambitious Climate Agenda Stalls as US Elections Raise Stakes in New Year-Bloomberg

The Securities and Exchange Commission’s failure to complete an ambitious climate-related agenda in 2023 is making environmental activists nervous.

I wouldn’t be so sure. DEI Looks to Be on Its Deathbed After Woke Giants Announce Slashes to Diversity Budgets-The Western Journal

"Some companies have laid off DEI [diversity, equity and inclusion] staffers and leaders of diverse employee resource groups, downsized learning and development programs and cut budgets for external DEI groups by as much as 90 percent in 2023," CNBC reported Friday.

Shockingly CNBC is not happy about it. WATCH: CNBC Whines About Tech Companies Ending Woke DEI ‘Commitments’-mrc NewsBusters

Milei is proving himself to be the woke West’s worst nightmare A chainsaw-wielding radical has cut his way through to the path to prosperity-The Telegraph

Since his headline-making election victory last month, media portrayal of Milei has ranged from dismissive to condescending, often depicting him as an eccentric “far-right populist.” Yet, since taking office, Milei has shelved many of his campaign’s more contentious proposals and begun implementing a radical but, by international standards, orthodox reform plan to revitalize Argentina’s faltering economy.

Why Millennials and Generation Z Interest in ESG Investing Is Declining-Born2Invest

In 2023, only 49 percent of participants said that environmental concerns such as carbon emissions targets and the procurement of renewable energy were important to them, compared to 70 percent in the previous year. 53 percent said they are concerned about social issues such as workplace diversity, income inequality and workplace conditions. Previously it was 65 percent. And after 64 percent in 2022, only 47 percent are now concerned with corporate management

You do understand supply and demand right? If there is demand for oil the supply has to come from somewhere. Climate change brought a reckoning on Wall Street this year-ABC News

"This transition is rapidly accelerating on the renewable side, but there's a stubborn entrenchment of fossil fuel production," Dave White, director of the Global Institute of Sustainability and Innovation at Arizona State University, told ABC News. "This is a tension playing out in the U.S. energy sector."

ESG, DEI, & The Rise Of Fake Reporting-Zero Hedge

Like the woke movement, ESG and DEI are at heart parasitical developments, originating from a decaying West, championed by the useless and the clueless, and benefiting the shrewd and the corrupt.

At least this will stop climate change once and for all. Biden Admin Rolls Out Slew Of Regs Targeting Americans’ Appliances On Last Friday Of The Year-Daily Caller

Wonderful. Doctor WOKE - New Doctor Who companion Millie Gibson promises more turmoil in the fandom!-Bounding Into Comics

In continuing to break the already broken spirits of many a long-time fan who had hoped this new era may bring a narrative course correction to the Time Lord’s space-time adventures, new Doctor Who companion actress Millie Gibson has teased that the show’s upcoming episodes will not only “attract a lot of Gen Z” viewers, but also feature a number of “controversial elements” that may lead fans to question the show’s identity.


The views and opinions expressed herein are those of the Chief Executive Officer and Portfolio Manager for Tuttle Capital Management (TCM) and are subject to change without notice. The data and information provided is derived from sources deemed to be reliable but we cannot guarantee its accuracy. Investing in securities is subject to risk including the possible loss of principal. Trade notifications are for informational purposes only. TCM offers fully transparent ETFs and provides trade information for all actively managed ETFs. TCM's statements are not an endorsement of any company or a recommendation to buy, sell or hold any security. Trade notification files are not provided until full trade execution at the end of a trading day.  The time stamp of the email is the time of file upload and not necessarily the exact time of the trades. 

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